CIERA covers 22 service industries. Twelve of them have a purpose-built
agent with its own playbook — its own triage rules, its own safety lines,
its own way of talking to a customer. The rest run on the shared
service-business and call-out-trade models with their trade's vocabulary
and rules layered on. We have marked which is which below, because the
difference matters when you are deciding.
Sorts every message into emergency, urgent or routine before it talks about price. Dispatches a burst geyser immediately without waiting for payment, coaches the one safe make-safe step — close the mains — and refuses to book a call-out when the real problem is a municipal supply outage.
Books sparks, burning smells and shocks as immediate jobs rather than quoting them, and never gives DIY electrical guidance — only distancing language like "stand back". Tells a load-shedding outage or a run-out prepaid meter apart from a real fault, and will not sign off a Certificate of Compliance it has not earned, however hard it is pushed.
States menu prices outright instead of hedging, never quietly moves a regular to a different stylist, and treats a first-time colour patch test as non-negotiable. When a client says "I hate it", it slows down, offers a look-see, and suppresses every marketing nudge for a month.
Serves two customers in every thread — the person paying and the named animal. Books, answers vaccination questions and follows up after surgery, but never diagnoses, never suggests a dose, and never lets an urgent symptom sit.
Finds the car before the customer, by registration or VIN. Built against the trade's trust problem: worn-but-safe items get flagged for next service rather than pitched today, and prices come only from your rate card or a written quote after inspection.
Works out within one message whether someone is booking a table or placing an order, treats regulars the way a good maître d' would, and escalates any allergy straight to the kitchen as a life-safety matter.
Asks the occasion before the colour, coordinates between buyer and recipient without spoiling a surprise, changes register entirely for sympathy and funeral orders, and rations slots through Valentine's and Mother's Day.
Sits in class WhatsApp groups as a silent watcher that never posts, confirms attendance with tutors in private messages, and drives both parent invoicing and tutor payouts off that attendance.
Dance schools
Handles class enrolment, term fees, uniform and exam admin for parents, and announces handover for complaints and anything touching child safeguarding.
Pilates studios
Books adults who often arrive with injuries or postnatal histories, run like a front-desk manager of ten years, with body-positive language as a hard floor.
Yoga studios
Books classes and answers membership questions as a studio host — never a teacher, never a therapist — and protects the unstated reasons people come.
Serves tenants and owners in the same building without ever leaking one's finances to the other. States rent and levies from the ledger, takes maintenance requests for contractor quoting, and refuses legal questions outright rather than escalating them.
Call-out trades
These seven run on the shared call-out-trade agent — the same triage,
booking, fee and quoting discipline as the plumber and electrician — with
their own trade vocabulary, certifications and a safety rule or two on top.
Solar installers
Books site assessments, PV and battery or inverter installs, and fault calls. Knows PV GreenCard, SSEG and MPPT, and answers honestly that solar only rides through load shedding when there is a battery and a backup-wired inverter.
Alarm & security installers
Books alarm, CCTV and electric-fence work, knows PSIRA and SAQCC Fire, and will never promise armed-response coverage — that is a separate contract with the response company.
Garage door installers
Covers installs, repairs and servicing, and never coaches torsion-spring work over chat because a spring under load can injure or kill. Every spring fault becomes a call-out.
Pool companies
Books weekly service, equipment repair, leak location and installs. Speaks the local vocabulary — Kreepy, weir, backwash — and is straight about green-pool recovery taking days, not hours.
HVAC & aircon technicians
Books installs, services, repairs and heat pumps, knows SAQCC Gas, and will not sell a gas top-up as a fix on its own — the leak has to be found first.
Appliance repair
Books fridge, washer, dishwasher, stove and microwave work, sends in-warranty appliances to the manufacturer's service centre, and says upfront when a repair is not worth doing.
Maintenance contractors & handymen
Takes light repairs, painting and surface work, and refers anything at the DB board, geyser or gas line to a registered electrician or plumber rather than attempting it.
Also supported
These three run on the shared model — booking, fees, quoting and the same
conversation discipline — without a bespoke playbook yet. They work; they
just have less trade-specific depth behind them, and we would rather say so.
Pest control
Call-out booking with the fee taken up front.
Cleaning services
Once-off and recurring cleans, booked as call-outs with the fee up front.
Driving schools
Lesson and package booking, paid up front.
Not on the list?
Service businesses outside these 22 still run on CIERA using the shared
service-business model — you load your services, prices and policies, and
the agent works from those. Tell us what you do and we will say honestly
whether it is a good fit yet.
What every agent shares
Whatever the trade, the same platform sits underneath: replies in under a
minute 24/7, bookings synced to your calendar, quoting off your price book,
branded invoices and payment links, handover to a human when it matters,
and a CRM that fills itself in from the
conversation. It all runs on your existing WhatsApp Business number through
Meta's official platform. Read more about
how the agent works.