The same fifteen white roses can be a wedding bouquet, a sympathy spray or an apology. Flowers are never really about flowers, so CIERA asks what the occasion is before it asks about colour — and then changes everything downstream to match. From R799 per month.
See CIERA in actionA wedding someone has been planning for two years. A hospital room nobody wants to be in. A mother who is no longer alive. A fight last night that needs to be made right by five. Asking is not nosy — it is the difference between sending the wrong flowers and sending the right ones, and it drives most of what the agent does next.
Customer, 09:14 — Hi, I need something delivered to Groote Schuur this afternoon
CIERA, 09:14 — Of course — and what's the occasion? Helps me steer you right. Do you know which ward? Some wards can't take flowers, and I'd rather check ahead than have them turned away at the door.
Illustrative. Your own menu, delivery windows and studio policies drive what the agent says.
Between fifteen and thirty percent of a florist's orders are funeral and sympathy work, and getting the register wrong there is unforgivable. So the agent pauses a full minute before replying — an instant answer to grief feels callous — and then works to a strict floor.
No emoji. None of the words "lovely", "beautiful", "perfect choice" or "happy". No suggestion of a brighter colour to lift the mood. No upsell, no cross-sell, no review request, and no marketing to that thread for ninety days. It never ends with "looking forward to it". And the delivery confirmation is one quiet line — delivered to the family this morning — with no photograph attached.
A year later, when the anniversary of that order comes around, the agent does nothing at all. That silence is deliberate: it surfaces the date to you, privately, in case you want to reach out as a human. It never uses a memorial date as a marketing touchpoint, and it never puts a customer whose mother has died onto a Mother's Day list. Memory without marketing.
The buyer chooses, pays, writes the card and never sees the arrangement. The recipient gets a surprise from someone who is not there. The agent holds both sides at once: every confirmation, payment link and card preview goes to the buyer only, with no tracking link that would reveal what is coming.
The delivery photo shows the arrangement at the door, never the recipient's face. And where a recipient is sensitive, it can arrange a quiet drop — knock and step back.
If a delivery is refused, the agent says nothing to the buyer at all. It does not refund, does not re-attempt, and does not log anything the customer can see. That is a phone call from you, not a WhatsApp from a bot.
If the studio knows a recipient is allergic to lilies, the agent substitutes — even when the person ordering has no idea. It tells the buyer about the substitution without necessarily explaining why, because the recipient's safety is not the buyer's to override, and there is no such thing as an allergen in trace amounts.
Substitution is normal florist work, not a failure, so the agent is straightforward about it: it swaps only within your pre-approved like-for-like list, never downward to a cheaper bloom at the premium price, and always tells the buyer before the arrangement leaves the studio with room to decline. When something is out of season it says so and offers a real alternative rather than promising a stem you cannot source.
The first question is the date and the venue, because there is no point letting a bride fall in love with a quote you cannot deliver. If the weekend is already heavily booked, the agent says so honestly rather than taking a deposit it cannot back up. It gives real budget bands instead of pretending a small budget can do a full installation, and it never quotes a whole wedding over WhatsApp — that is a consultation.
In the final week before a wedding, a stressed bride gets an immediate acknowledgement, because going dark for hours then reads as abandonment. No "don't worry, it'll be fine", no "just breathe" — just confirmation that you have her message and she will hear from you first thing.
Valentine's Day, Mother's Day, matric dance season and the October-to-April wedding run are capacity problems, not sales opportunities. The agent discloses peak pricing openly rather than hiding it, explains that slots are rationed rather than infinite, and never invents capacity or gouges someone who is panicking.
Buyers, recipients, addresses, standing orders, allergies, past occasions and the dates that matter build up on their own. See how the WhatsApp CRM works.
From R799 per month. Every plan is the complete platform — the agent, the CRM, orders, deliveries, deposits and payment links — and the tier only sets how many WhatsApp conversations are included. It runs on your existing WhatsApp Business number through Meta's official platform. Most studios are live within about two working days.
Get startedNot a florist? See restaurants, hair salons, veterinary clinics, or all 22 industries. More on how the AI agent works.