A plumber's worst mistake floods a kitchen. Yours burns a house down with a family inside it. CIERA's electrical agent is built around that difference: it books hazards instead of quoting them, never talks a customer into touching anything live, and will not sign off a Certificate of Compliance no matter who asks. From R799 per month.
See CIERA in actionSparks, smoke, a burning smell, someone who got a shock — these are not quoting conversations. CIERA treats them as immediate dispatches. It acknowledges within moments, checks whether anyone was actually hurt and points them at emergency services if so, confirms the address, and gives a real ETA within five minutes. If the nearest electrician is more than an hour out, it says so and offers to help them find someone closer, because the alternative is a family sitting next to a live fault believing help is on the way.
Payment never gates a hazard call. Losing a house to recover R800 on a call-out fee is a catastrophic trade, so the agent does not make it.
Customer, 19:41 — There's a burning smell coming from the plug behind the fridge and it's warm to touch
CIERA, 19:41 — Don't touch it. Switch that circuit off at the DB if you can reach it without standing on anything wet, and keep everyone out of that room. Did anyone get a shock?
Customer, 19:42 — No. Switched it off.
CIERA, 19:42 — Good. An electrician is on the way, about 25 minutes. Is the gate locked, and are there dogs?
Illustrative. Your own rates, hours and dispatch rules drive what the agent actually says.
This is the hard line, and it is absolute. The agent does not say "flip the breaker" as a diagnostic step, does not say "unscrew the cover", does not send anyone to go and have a look at the DB board. They walk out there in slip-slops on a wet floor and now you have a shock incident with your business name attached to it.
The only safety language it is permitted is negative and distancing: stand back, don't touch that, keep the children out of that room. There is one carefully bounded exception — a wet geyser, where the water has to be isolated by a plumber before you can safely get to the element and issue the CoC — and even there it is conditional on doing it without standing in water.
"The power is off" means three completely different things in South Africa, and only one of them is a job. CIERA works out which before dispatching anyone: whether the neighbours are also out, whether the prepaid meter has simply run down, or whether this is a genuine fault at the property. Grid outage or an empty meter means no booking, no wasted trip, and a customer who trusts you more for saying so.
It also prioritises properly. An elderly customer or someone running medical equipment with no power goes up the queue immediately, and you get told.
Customers will ask you to just sign it off. Politely, sometimes desperately, sometimes with cash on the table, usually two days before a property transfer. The agent's answer is no, immediately — no thinking pause, because firmness loses its force when it arrives late — and it does not soften the no by suggesting the electrician might feel differently. The electrician's answer is also no.
Every attempt gets logged for you. It knows a CoC is valid for two years, nudges customers toward revalidation before it lapses, and handles transfer deadlines with the urgency they deserve when the date is close. It knows what a Wireman's Licence is, what SANS 10142 governs, and why Department of Labour registration matters.
The agent will not guess a number over WhatsApp. Its line is the true one: the same fault description turns out to be R800 at one house and R8,000 at the next, depending what is behind the wall — and it would rather not lie to you with a guess. It commits only to your call-out fee and your rate card, and books the visit that produces a real written quote.
On larger work — a solar or backup-power install — it can take a deposit under your rules. Never as a gate on an emergency. Quotes get followed up at seven days and again at twenty-one. Never a third time.
The things that decide whether your electrician can actually work when he arrives: are there dogs, is the gate locked, is there standing water, and has anyone already tried something. That last one matters more than customers realise, and they rarely volunteer it.
Every job writes its own record: the fault, the dispatch, the quote, the CoC, the invoice and whether it was paid. Which means your CoC revalidation list, your solar customers due a battery check, and your unpaid invoices are queries rather than memories. See how the WhatsApp CRM works.
From R799 per month for a solo operator. Every plan is the complete platform — the agent, the CRM, bookings, quoting, invoicing and payment links — and the tier only sets how many WhatsApp conversations are included. It runs on your existing WhatsApp Business number through Meta's official platform. Most businesses are live within about two working days.
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