CIERA Website Terms of Use
Last updated: May 2026
1. Acceptance
By accessing or using the CIERA WhatsApp AI Dashboard Platform (the “Service”) at ciera.co.za, you agree to these Terms of Service. If you do not agree, do not use the Service. CIERA is operated by Albertyn Family Holdings (Pty) Ltd t/a CIERA, registered with the South African Information Regulator under registration number 2026-010783.
2. Permitted use
You may use the Service only for lawful business purposes and in compliance with these terms, Meta’s applicable WhatsApp, Messenger and Instagram Business Platform policies, and any other applicable third-party terms. You are responsible for ensuring that your use of the Service and any connected Meta business assets (Pages, Instagram Business accounts, WhatsApp Business Accounts) complies with all applicable laws.
3. Prohibited use
You must not: use the Service for spam, harassment, or illegal activity; circumvent or attempt to circumvent security or access controls; misuse or resell the Service in a way that violates these terms or third-party terms; or use the Service in any manner that could harm, disable, or overburden our systems or other users. You must not configure your AI agent to solicit Special Personal Information (POPIA s.26 — race, health, religion, biometrics, criminal history).
4. Account and security
You are responsible for keeping your account credentials and any connected API keys, access tokens or webhook configurations secure. You must notify us promptly at willemcnalbertyn@gmail.com of any unauthorized access or breach.
5. Disclaimers
The Service is provided “as is” and “as available”. We do not warrant that the Service will be uninterrupted, error-free, or that analytics or data displayed are accurate or complete. We are not responsible for the content of WhatsApp, Messenger or Instagram conversations or for decisions you make based on the dashboard.
6. AI-generated content disclaimer
CIERA operates an AI agent that you configure for your business. The agent’s persona, knowledge base, product information, prices, policies and other configuration are supplied and controlled by you, the business owner. CIERA provides the engine that runs your AI agent; we do not author, verify, or approve the responses it generates to your customers.
You acknowledge that AI-generated responses may be incorrect, incomplete, outdated, or misinterpreted by your customers. We make no warranty of accuracy, reliability, suitability, or fitness for any particular purpose in respect of any output produced by your agent. You are solely responsible for reviewing your knowledge base, products, prices and persona, for monitoring the conversations your agent has with your customers, and for any commercial, legal or financial consequences arising from those conversations.
You must ensure your customers are informed that they are interacting with an automated AI assistant. CIERA includes a default first-message disclosure to this effect; you must not disable or override it in a way that misleads your customers about the nature of the assistant.
7. Owner responsibility and indemnification
You agree to indemnify and hold harmless CIERA, Albertyn Family Holdings (Pty) Ltd, its directors, employees, contractors and affiliates from and against any claim, demand, loss, liability, damage, cost or expense (including reasonable legal fees) arising from or relating to: (a) any response, recommendation, price quote, booking, contract or other content generated by your AI agent in conversations with your customers; (b) any commercial transaction, dispute, refund, complaint or regulatory matter between you and your customer; (c) any breach by you of applicable law (including consumer protection, health, safety, medical, legal or financial-advice regulations); or (d) any inaccuracy, omission or misleading statement in the knowledge base, persona, product catalogue or other configuration you provide.
You acknowledge that you, not CIERA, are the responsible party for purposes of POPIA in respect of customer personal information that flows through your agent, and that CIERA acts as your operator (data processor).
8. Limitation of liability
To the maximum extent permitted by law, we (and our affiliates, directors, and employees) shall not be liable for any indirect, incidental, special, consequential, or punitive damages, or for any loss of profit, data, or business opportunity, arising from your use of or inability to use the Service. Our total liability for any claim arising from these terms or the Service shall not exceed the amount you paid us in the twelve (12) months preceding the claim, or, if no fee was paid, a reasonable cap as permitted by law.
9. Termination
We may suspend or terminate your access to the Service at any time for breach of these terms or for any other reason. You may stop using the Service at any time. Upon termination, your right to use the Service ceases; we may retain and use data as described in our Privacy Policy and as required by law. To delete your data on termination, see our Data Deletion page.
10. Governing law and disputes
These terms are governed by the laws of the Republic of South Africa. Any dispute arising from these terms or the Service shall be subject to the exclusive jurisdiction of the courts of South Africa, unless otherwise required by mandatory law in your jurisdiction.
11. Contact
For questions about these Terms of Service, contact us at willemcnalbertyn@gmail.com or through the contact options on our website.